Vendor Details
The industry standard for podcast measurement and analytics.
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Pillar
Social Listening & Monitoring
Primary SITech Category
Social Audio Intelligence
2nd SubCat
Audience & Consumer Intelligence
3rd SubCat
Sponsorship Measurement
Tech Category
Analytics Platform, Data Measurement
Data Coverage
Podcast & Audio Data
Consumer & Demographic (B2C) Data
Data Sources
Podcasts & Audio Content
AI/GenAI Type
No items found.
Geographic Coverage
Global / Worldwide
Specialized Industries
Media & Entertainment
Marketing & Advertising
HQ Location
North America
Company Info
Podtrac is a leading B2B software vendor founded in 2005, providing IAB-certified podcast measurement, analytics, and industry rankings. They offer tools and data for publishers and advertisers to understand and grow their podcast shows, networks, and ad campaigns globally, offering insights into audience demographics and ad delivery performance.