Vendor Details
Industry standard podcast measurement data for podcast publishers and advertisers to understand, grow, and monetize their podcasts.
Claim Profile
Claim Profile
Pillar
Social Listening & Monitoring
Primary SITech Category
Social Audio Intelligence
2nd SubCat
Audience & Consumer Intelligence
3rd SubCat
Sponsorship Measurement
Tech Category
Analytics Platform
Data Coverage
Podcast & Audio Data
Consumer & Demographic (B2C) Data
Geospatial & Location Data
Social Media Data
Alternative / Niche Data
Data Sources
Podcasts & Audio Content
YouTube
AI/GenAI Type
No items found.
Geographic Coverage
Global / Worldwide
North America
Specialized Industries
Media & Entertainment
Marketing & Advertising
HQ Location
North America
Company Info
Podtrac (originally 'PodTrack') provides comprehensive podcast analytics, tools, and data for the podcast industry. It offers audience measurement, unique listener insights, demographic data, and rankings to help publishers and networks understand and grow their shows. For advertisers and agencies, Podtrac provides data to monitor the podcast landscape, plan, and track ad campaigns. Podtrac has been operating since 2005 and is IAB certified for podcast measurement. It offers reporting on episode performance, listener behavior, and tracks dynamically inserted and baked-in ads.