Vendor Details
Turn Direct Mail into a data-driven performance marketing channel.
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Pillar
Audience Analysis
Primary SITech Category
Audience & Consumer Intelligence
2nd SubCat
Customer Intelligence
3rd SubCat
Tech Category
Machine Learning, Automation, Data Management Platform
Data Coverage
Consumer & Demographic (B2C) Data
Behavioral & Intent Data
Data Sources
First-Party Data Upload
AI/GenAI Type
Predictive AI & Analytics
Geographic Coverage
North America
Specialized Industries
No items found.
HQ Location
North America
Company Info
Postie is a data-driven marketing platform that transforms direct mail into a measurable, performance-driven marketing channel. It leverages machine learning and advanced audience targeting technologies to enable companies to integrate direct mail campaigns with digital marketing strategies. The platform offers tools for building audiences, setting up A/B tests, deploying campaigns, and providing real-time attribution and performance tracking. Postie also includes a CRM Optimization engine that uses machine learning to analyze CRM data for identifying optimal audiences for direct mail campaigns, and its proprietary models identify high-intent prospects.