PubMatic

PubMatic is an independent advertising technology company that provides a specialized cloud infrastructure platform for real-time programmatic advertising transactions. As a sell-side platform (SSP), it empowers digital publishers, mobile app developers, and Connected TV (CTV) publishers to maximize the monetization of their advertising inventory and audiences across various formats and devices. The platform also offers solutions for advertisers and agencies to drive return on investment by efficiently reaching target audiences. PubMatic emphasizes transparency, data-driven strategies, and employs artificial intelligence and machine learning to optimize ad placements and bidding processes, thereby fostering a vibrant and transparent digital advertising supply chain.

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Vendor Details

Maximizing customer value by delivering digital advertising's supply chain of the future.

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Pillar
Marketing Strategy & Analysis
Primary SITech Category
Social Advertising
2nd SubCat
Social Marketing Analytics
3rd SubCat
Audience & Consumer Intelligence
Tech Category
Sell-Side Platform (SSP), Programmatic Advertising, Cloud Infrastructure Platform, Real-Time Bidding (RTB), Header Bidding, Supply Path Optimization (SPO), Ad Serving, Audience Targeting, Commerce Media, Connected TV (CTV), Mobile App, Online Video, Display.
Data Coverage
Consumer & Demographic (B2C) Data
Behavioral & Intent Data
Social Media Data
Search Data
News & Editorial Media
Data Sources
Online News & Editorial Media
Blogs & Independent Publishing
Search Data
AI/GenAI Type
Predictive AI & Analytics
Geographic Coverage
Global / Worldwide
Specialized Industries
Marketing & Advertising
HQ Location
North America

Company Info

info@pubmatic.com

PubMatic is an independent advertising technology company that provides a specialized cloud infrastructure platform for real-time programmatic advertising transactions. As a sell-side platform (SSP), it empowers digital publishers, mobile app developers, and Connected TV (CTV) publishers to maximize the monetization of their advertising inventory and audiences across various formats and devices. The platform also offers solutions for advertisers and agencies to drive return on investment by efficiently reaching target audiences. PubMatic emphasizes transparency, data-driven strategies, and employs artificial intelligence and machine learning to optimize ad placements and bidding processes, thereby fostering a vibrant and transparent digital advertising supply chain.