Vendor Details
Contextual AI for Brands
Claim Profile
Claim Profile
Pillar
Marketing Strategy & Analysis
Primary SITech Category
Social Advertising
2nd SubCat
Social Marketing Analytics
3rd SubCat
Tech Category
AdTech
Data Coverage
Behavioral & Intent Data
News & Editorial Media
Data Sources
Online News & Editorial Media
Blogs & Independent Publishing
AI/GenAI Type
Predictive AI & Analytics
Sentiment & Emotion Analysis AI
Geographic Coverage
Global / Worldwide
Specialized Industries
Marketing & Advertising
HQ Location
North America
Company Info
Contxtful, which rebranded to Receptiv in September 2025, is an AI-powered contextual advertising platform that helps brands, publishers, and SSPs understand audience behavior and interests without relying on cookies or personal data. It provides real-time contextual data by analyzing web page content, micro-patterns (like scrolling, click activity, time spent), themes, topics, and sentiment to identify receptive users and deliver relevant, high-performing ads in privacy-safe environments.