Relo Metrics

Relo Metrics, formerly GumGum Sports, is an AI-driven sponsorship analytics platform that provides real-time, granular measurement of sports sponsorship exposure. It leverages proprietary computer vision models to track brand visibility across broadcast, streaming, social media, and in-venue environments. The platform empowers brands, agencies, rights holders, and media companies to optimize their sports marketing investments, maximize ROI, and make data-driven decisions.

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Vendor Details

AI-Powered Sports Marketing Measurement: Dominate Every Arena with Sponsorship Analytics.

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Pillar
Marketing Strategy & Analysis
Primary SITech Category
Sponsorship Measurement
2nd SubCat
Image Intelligence
3rd SubCat
Social Video Intelligence
Tech Category
AI-driven, Computer Vision, Machine Learning
Data Coverage
Social Media Data
Broadcast / TV & Radio
Alternative / Niche Data
Data Sources
X (Twitter)
Instagram
Facebook
TikTok
YouTube
Broadcast (TV & Radio)
AI/GenAI Type
Computer Vision AI (Image & Video)
Predictive AI & Analytics
Geographic Coverage
No items found.
Specialized Industries
Sport
HQ Location
North America

Company Info

Relo Metrics, formerly GumGum Sports, is an AI-driven sponsorship analytics platform that provides real-time, granular measurement of sports sponsorship exposure. It leverages proprietary computer vision models to track brand visibility across broadcast, streaming, social media, and in-venue environments. The platform empowers brands, agencies, rights holders, and media companies to optimize their sports marketing investments, maximize ROI, and make data-driven decisions.