Vendor Details
Single-source data management and audience activation for campaign planning, measurement, and optimization.
Company Info
Reppublika is a SaaS company offering data-driven, automated tools and dashboard solutions for advertisers, publishers, media, and market research agencies. Their core offering, the DataPassport™, provides a unique user identifier based on online access panel data, online and offline behavioral data, and media usage. This data, extendable with customer tracking, registration, transaction, and CRM data, helps analyze and activate audiences by providing insights into sociodemographics, interests, media consumption, app, TV, and device usage, as well as campaign exposure. The platform enables real-time planning, measuring, and optimizing of ad campaigns through digital ratings for content reach and cross-device audience measurement, and campaign control tools. Reppublika also functions as a full-service market research institute, specializing in data-driven media and consumer research.