RTB House

RTB House is a global AdTech company that develops a demand-side platform (DSP) based on proprietary Deep Learning algorithms. It provides targeted marketing solutions for brands, supporting conversion optimization, customer acquisition, and user engagement across the purchase funnel. The company specializes in advanced performance advertising, leveraging first-party data to create highly relevant and precisely targeted ads across web and mobile platforms. Its proprietary ad buying engine, entirely powered by Deep Learning, enables advertisers to generate outstanding results and reach their goals at every stage of the funnel. RTB House is recognized for its innovative approach, including contributions to cookieless advertising solutions like Google's Privacy Sandbox, and for its focus on delivering high ROI through advanced AI and personalized creatives.

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Vendor Details

The Next-Generation Performance DSP, powering personalized marketing campaigns with Deep Learning for unparalleled growth.

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Pillar
Marketing Strategy & Analysis
Primary SITech Category
Social Advertising
2nd SubCat
Social Media Marketing
3rd SubCat
Social Marketing Analytics
Tech Category
Demand-Side Platform (DSP), Real-time bidding (RTB), Proprietary Deep Learning algorithms, AdTech platform, Marketing technologies
Data Coverage
Behavioral & Intent Data
Consumer & Demographic (B2C) Data
Data Sources
First-Party Data Upload
AI/GenAI Type
Predictive AI & Analytics
Geographic Coverage
Global / Worldwide
Specialized Industries
Marketing & Advertising
HQ Location
Europe

Company Info

RTB House is a global AdTech company that develops a demand-side platform (DSP) based on proprietary Deep Learning algorithms. It provides targeted marketing solutions for brands, supporting conversion optimization, customer acquisition, and user engagement across the purchase funnel. The company specializes in advanced performance advertising, leveraging first-party data to create highly relevant and precisely targeted ads across web and mobile platforms. Its proprietary ad buying engine, entirely powered by Deep Learning, enables advertisers to generate outstanding results and reach their goals at every stage of the funnel. RTB House is recognized for its innovative approach, including contributions to cookieless advertising solutions like Google's Privacy Sandbox, and for its focus on delivering high ROI through advanced AI and personalized creatives.