Samba TV

Samba TV is a television technology company that provides real-time insights and audience analytics by leveraging the world's most comprehensive source of viewership data across broadcast, cable TV, OTT, and digital media. Through proprietary Automatic Content Recognition (ACR) technology embedded in smart TVs and mapped to millions of connected devices, Samba TV enables marketers, brands, agencies, and media companies to activate cross-screen campaigns, measure advertising effectiveness, and gain a unified view of the consumer journey. The company also uses AI and machine learning for content recognition, personalized recommendations, and optimizing picture quality.

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Audience members with pink lanyards attentively watching and smiling during a presentation.

Vendor Details

The global leader in AI-driven media intelligence, powering TV innovation and data for the next generation.

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Pillar
Audience Analysis
Primary SITech Category
Audience & Consumer Intelligence
2nd SubCat
Social Video Intelligence
3rd SubCat
Media Monitoring
Tech Category
Automatic Content Recognition (ACR), Identity Graph, Machine Learning, Data Onboarding Platform (Project Gravity)
Data Coverage
Broadcast / TV & Radio
Consumer & Demographic (B2C) Data
Behavioral & Intent Data
Alternative / Niche Data
Data Sources
Broadcast (TV & Radio)
AI/GenAI Type
Computer Vision AI (Image & Video)
Predictive AI & Analytics
Geographic Coverage
Global / Worldwide
North America
Specialized Industries
Marketing & Advertising
Media & Entertainment
HQ Location
North America

Company Info

hello@samba.tv

Samba TV is a television technology company that provides real-time insights and audience analytics by leveraging the world's most comprehensive source of viewership data across broadcast, cable TV, OTT, and digital media. Through proprietary Automatic Content Recognition (ACR) technology embedded in smart TVs and mapped to millions of connected devices, Samba TV enables marketers, brands, agencies, and media companies to activate cross-screen campaigns, measure advertising effectiveness, and gain a unified view of the consumer journey. The company also uses AI and machine learning for content recognition, personalized recommendations, and optimizing picture quality.