Vendor Details
The industry's most advanced platform for Conjoint Analysis and MaxDiff, enabling organizations to understand customer preferences and predict choices.
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Pillar
Marketing Strategy & Analysis
Primary SITech Category
Social Asking
2nd SubCat
Audience & Consumer Intelligence
3rd SubCat
Tech Category
Windows-installed application (Lighthouse Studio), Web-based application (Discover), utilizes HTML, CSS, JavaScript, Sawtooth Script, and cloud hosting (Rackspace, Amazon AWS, Microsoft Azure). Lighthouse Studio has been noted to be built on Perl.
Data Coverage
Consumer & Demographic (B2C) Data
Behavioral & Intent Data
Data Sources
First-Party Data Upload
AI/GenAI Type
Predictive AI & Analytics
Geographic Coverage
Global / Worldwide
Specialized Industries
No items found.
HQ Location
North America
Company Info
Sawtooth Software provides advanced analytics and insights through its solutions, Lighthouse Studio and Discover, specializing in Conjoint Analysis and MaxDiff. The platform helps organizations understand what is important to their customers, predict purchasing behavior, and optimize products and pricing. It offers robust survey authoring capabilities, market simulation, and consulting services for a wide range of market research projects.