Vendor Details
Pioneering the science of scent, translating olfactory insights into innovative fragrances and consumer experiences.
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Pillar
Audience Analysis
Primary SITech Category
Audience & Consumer Intelligence
2nd SubCat
Trends Prediction
3rd SubCat
Social Marketing Management
Tech Category
AI, Neuroscience, Proprietary Digital Platforms
Data Coverage
Consumer & Demographic (B2C) Data
Alternative / Niche Data
Financial & Market Data
Data Sources
No items found.
AI/GenAI Type
Predictive AI & Analytics
Geographic Coverage
Global / Worldwide
Specialized Industries
Luxury & Fashion
Healthcare & Life Sciences
HQ Location
Europe
Company Info
Givaudan, a global leader in fragrance and beauty, leverages advanced scientific research, AI, and neuroscience to decode the human olfactory system and consumer scent perception. Through proprietary methodologies, they identify natural scent molecules that activate specific human odor receptors, enabling unprecedented precision in fragrance creation. Their B2B offerings include AI-powered platforms like Myrissi, which translates scent profiles into color patterns and visual mood boards for impactful marketing, and digital tools for identifying consumer insights and predicting market trends in the fragrance industry.