Vendor Details
Uncover what's truly happening by gathering and interpreting real-world stories and lived experiences to identify emergent patterns and enable informed decision-making.
Company Info
SenseMaker® is a pioneering sensemaking platform designed to capture, analyze, and interpret real-world stories and micro-narratives from individuals, allowing participants to self-signify the meaning of their own experiences. This unique approach reduces researcher bias and surfaces underlying beliefs and behaviors that drive decision-making. The web and app-based tool provides interactive dashboards with features like pattern recognition, filtering, clustering by themes, demographics, or sentiment, heat maps, scatter plots, and segmentation tools to reveal emergent trends, outliers, and nuanced perspectives from both qualitative narratives and quantitative patterns. It supports data collection through text, image, and audio responses, offering real-time insights for strategic decision support in complex environments across diverse sectors.