Vendor Details
The most actionable editorial analytics in the world, empowering news media and storytellers with artificial intelligence.
Claim Profile
Claim Profile
Pillar
Marketing Strategy & Analysis
Primary SITech Category
Social Marketing Analytics
2nd SubCat
Media Monitoring
3rd SubCat
Audience & Consumer Intelligence
Tech Category
Software Solution, Platform, System (Leveraging Algorithms, Machine Learning, LLM Technology)
Data Coverage
Behavioral & Intent Data
E-commerce & Retail Data
News & Editorial Media
Social Media Data
Data Sources
Online News & Editorial Media
First-Party Data Upload
AI/GenAI Type
AI Agents & Automation
Natural Language & Conversational AI
Predictive AI & Analytics
Geographic Coverage
Global / Worldwide
Specialized Industries
Media & Entertainment
Retail & E-commerce
Sport
HQ Location
Europe
Company Info
Smartocto is a content analytics software solution designed for newsrooms, storytellers, and content creators. It provides real-time insights, historical reports, and predictive analytics to optimize content performance, understand audience behavior, and make data-driven decisions. The platform leverages AI for features like advanced headline testing, automatic content classification, smart story rewriting, and timing optimization, turning complex data into actionable guidance and supporting editorial decision-making.