Snowplow Analytics

Snowplow Analytics is an open-source, enterprise event-level analytics platform and behavioral data platform. It enables organizations to collect rich, high-quality, real-time behavioral data from various sources like websites, mobile apps, games, and IoT devices. This data is then structured, validated, and delivered into a customer's own cloud data warehouse or lake, providing full ownership and control. Snowplow empowers data, product, and marketing teams to fuel advanced analytics, build AI models, personalize customer experiences, predict customer behaviors, and detect fraud.

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Vendor Details

The Customer Context Layer for AI: Powering Advanced Analytics and Real-time Personalization with High-Fidelity Behavioral Data.

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Pillar
Customer Experience & Relationship Management (CX/RM)
Primary SITech Category
Customer Intelligence
2nd SubCat
Customer Experience Management (CXM)
3rd SubCat
Tech Category
Cloud-based, Open-source, Event-level Analytics Platform
Data Coverage
Behavioral & Intent Data
Data Sources
No items found.
AI/GenAI Type
Predictive AI & Analytics
AI Agents & Automation
Geographic Coverage
Global / Worldwide
Specialized Industries
No items found.
HQ Location
Europe

Company Info

media@snowplow.io

Snowplow Analytics is an open-source, enterprise event-level analytics platform and behavioral data platform. It enables organizations to collect rich, high-quality, real-time behavioral data from various sources like websites, mobile apps, games, and IoT devices. This data is then structured, validated, and delivered into a customer's own cloud data warehouse or lake, providing full ownership and control. Snowplow empowers data, product, and marketing teams to fuel advanced analytics, build AI models, personalize customer experiences, predict customer behaviors, and detect fraud.