SocialSoup

Social Soup is a leading Australian influencer marketing agency founded in 2007, delivering full-service influencer marketing campaigns. They leverage their proprietary SMART platform and AI-powered matching technology to connect brands with a community of over 300,000 creators and product triallers. Social Soup provides strategic campaigns, product sampling, review generation, and user-generated content, focusing on measurable impact across social media, in-store, and product experiences.

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Vendor Details

Redefining influence for brands through strategic and authentic creator partnerships.

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Pillar
Influencer Marketing & Analysis
Primary SITech Category
Influencer Marketing
2nd SubCat
Influencer Analytics
3rd SubCat
Review Analysis & Management
Tech Category
Platform
Data Coverage
Social Media Data
Influencer & Creator Data
Reviews & Ratings Data
Data Sources
X (Twitter)
Instagram
Facebook
LinkedIn
Review Platforms
AI/GenAI Type
Predictive AI & Analytics
Geographic Coverage
Regional / Specific Country
Specialized Industries
Marketing & Advertising
HQ Location
Asia-Pacific (APAC)

Company Info

projects@socialsoup.com

Social Soup is a leading Australian influencer marketing agency founded in 2007, delivering full-service influencer marketing campaigns. They leverage their proprietary SMART platform and AI-powered matching technology to connect brands with a community of over 300,000 creators and product triallers. Social Soup provides strategic campaigns, product sampling, review generation, and user-generated content, focusing on measurable impact across social media, in-store, and product experiences.