Vendor Details
Your first stop for sports business intelligence data and industry mapping.
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Pillar
Marketing Strategy & Analysis
Primary SITech Category
Sponsorship Measurement
2nd SubCat
Audience & Consumer Intelligence
3rd SubCat
Social Analytics
Tech Category
Business Intelligence Platform
Data Coverage
Business & Firmographic (B2B) Data
Financial & Market Data
Broadcast / TV & Radio
Social Media Data
Consumer & Demographic (B2C) Data
Data Sources
Broadcast (TV & Radio)
AI/GenAI Type
No items found.
Geographic Coverage
Global / Worldwide
Specialized Industries
Sport
HQ Location
North America
Company Info
SBJ Atlas is a market research and sponsorship prospecting engine offered by Sports Business Journal. It provides sports business intelligence data, industry mapping, and market analysis, including firmographic and financial data, to assist organizations in making data-driven decisions, identifying trends, and uncovering sponsorship opportunities across various sports leagues, teams, sponsors, and facilities. It also provides insights into consumer behavior, brand perception, and fan engagement across social and digital platforms.