Vendor Details
The industry standard in media planning software, data analytics, and advertising cost intelligence for data-driven ad strategy and optimization.
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Pillar
Marketing Strategy & Analysis
Primary SITech Category
Media Monitoring
2nd SubCat
Social Marketing Analytics
3rd SubCat
Social Advertising
Tech Category
SaaS, Cloud-enabled
Data Coverage
Broadcast / TV & Radio
Alternative / Niche Data
Consumer & Demographic (B2C) Data
News & Editorial Media
Data Sources
Broadcast (TV & Radio)
Online News & Editorial Media
AI/GenAI Type
Predictive AI & Analytics
Geographic Coverage
North America
Specialized Industries
Marketing & Advertising
Media & Entertainment
HQ Location
North America
Company Info
SQAD provides a suite of cloud-enabled software solutions, including MediaTools for media planning and collaboration, MediaCosts for proprietary advertising cost intelligence across various channels (TV, radio, digital, out-of-home), and MediaLogic for dynamic audience analytics, leveraging data from major providers like Nielsen and Comscore. While the prompt mentioned 'Mediakix (Parent: SQAD)', Mediakix was an influencer marketing agency acquired by Stadiumred Group in 2020 and later became largely defunct as a distinct entity. This audit focuses on SQAD as the B2B software vendor.