Taboola (Ad Tech for Publishers)

Taboola is a global public advertising technology company that operates a digital advertising platform for the open web. It connects advertisers with audiences across a network of publisher websites and digital properties, leveraging machine learning, deep learning, and generative AI for content and ad recommendations. The platform, including 'Realize', focuses on driving performance and measurable outcomes like lead generation and purchases for businesses, acting as an alternative to traditional search and social advertising. Taboola works with thousands of advertisers and over 9,000 publisher partners globally, reaching approximately 1.4 billion daily active users.

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Vendor Details

Powering recommendations for the open web, helping people discover things they may like and never knew existed. Empowering businesses to grow through performance advertising that goes beyond search and social and delivers measurable outcomes at scale.

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Pillar
Marketing Strategy & Analysis
Primary SITech Category
Social Advertising
2nd SubCat
3rd SubCat
Audience & Consumer Intelligence
Tech Category
Cloud-based Ad Tech Platform with a focus on Native Advertising and Performance Marketing, utilizing neural networks based on TensorFlow Serving.
Data Coverage
Behavioral & Intent Data
Consumer & Demographic (B2C) Data
Geospatial & Location Data
News & Editorial Media
Data Sources
Online News & Editorial Media
Blogs & Independent Publishing
First-Party Data Upload
AI/GenAI Type
Predictive AI & Analytics
Geographic Coverage
Global / Worldwide
Specialized Industries
Marketing & Advertising
HQ Location
North America

Company Info

support@taboola.com

Taboola is a global public advertising technology company that operates a digital advertising platform for the open web. It connects advertisers with audiences across a network of publisher websites and digital properties, leveraging machine learning, deep learning, and generative AI for content and ad recommendations. The platform, including 'Realize', focuses on driving performance and measurable outcomes like lead generation and purchases for businesses, acting as an alternative to traditional search and social advertising. Taboola works with thousands of advertisers and over 9,000 publisher partners globally, reaching approximately 1.4 billion daily active users.