TechTarget (Priority Engine)

Priority Engine is a SaaS-based purchase intent insight platform from Informa TechTarget. It offers real-time access to ranked accounts and named prospects actively researching enterprise technology purchases, leveraging first-party intent data from TechTarget's extensive network of over 220 technology-specific websites. The platform provides account-level and prospect-level insights, including content preferences and behavioral data, to empower sales and marketing teams for more effective lead generation, account-based marketing, and personalized outreach. It integrates with CRM and marketing automation systems and utilizes AI for personalized messaging.

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Vendor Details

Priority Engine™ is the Fastest Path to the Deal.

Claim Profile
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Pillar
Audience Analysis
Primary SITech Category
Audience & Consumer Intelligence
2nd SubCat
Social Selling
3rd SubCat
Social Marketing Analytics
Tech Category
Platform/Data Provider
Data Coverage
Behavioral & Intent Data
Business & Firmographic (B2B) Data
News & Editorial Media
Search Data
Data Sources
Online News & Editorial Media
Blogs & Independent Publishing
First-Party Data Upload
AI/GenAI Type
Predictive AI & Analytics
Natural Language & Conversational AI
Geographic Coverage
Global / Worldwide
Specialized Industries
Technology & Software
HQ Location
North America

Company Info

priorityengine@techtarget.com

Priority Engine is a SaaS-based purchase intent insight platform from Informa TechTarget. It offers real-time access to ranked accounts and named prospects actively researching enterprise technology purchases, leveraging first-party intent data from TechTarget's extensive network of over 220 technology-specific websites. The platform provides account-level and prospect-level insights, including content preferences and behavioral data, to empower sales and marketing teams for more effective lead generation, account-based marketing, and personalized outreach. It integrates with CRM and marketing automation systems and utilizes AI for personalized messaging.