Vendor Details
A behavioral science consulting firm, we apply decision science & AI to solve pressing problems in the public and private sectors.
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Pillar
Audience Analysis
Primary SITech Category
Audience & Consumer Intelligence
2nd SubCat
Customer Intelligence
3rd SubCat
Customer Experience Management (CXM)
Tech Category
Applied Behavioral Science, AI Consulting, Data Analytics Consulting
Data Coverage
Behavioral & Intent Data
Consumer & Demographic (B2C) Data
Business & Firmographic (B2B) Data
Data Sources
No items found.
AI/GenAI Type
Predictive AI & Analytics
Geographic Coverage
Global / Worldwide
Specialized Industries
Healthcare & Life Sciences
Education & Training
Technology & Software
Nonprofit & NGOs
Financial Services & FinTech
Public Affairs & Policy
Retail & E-commerce
HQ Location
North America
Company Info
The Decision Lab is an applied research and innovation firm that uses behavioral science and AI to provide consulting services, conduct research, and publish insights on decision-making. They assist organizations in understanding consumer behavior, designing innovative solutions, and addressing strategic challenges across various sectors including health, education, financial services, and public policy. Their approach integrates insights from psychology, behavioral economics, social physics, and artificial intelligence to empower better decisions.