Traackr

Traackr is a data-driven influencer marketing platform built for large, global organizations, providing tools for influencer discovery, relationship management, campaign execution, and performance measurement. It helps marketers optimize investments, unify data, streamline processes, standardize measurement, and ensure compliance across various social media platforms. The platform offers deep insights into audience demographics and campaign ROI, making it suitable for complex, multi-region programs, especially in industries like beauty, fashion, and consumer goods. Traackr enables brands to transform creator data into a growth engine through advanced analytics and AI-powered workflows.

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Vendor Details

The decision engine for creator marketing, empowering brands to find creators, manage campaigns, and measure results with AI-powered intelligence.

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Pillar
Influencer Marketing & Analysis
Primary SITech Category
Influencer Marketing
2nd SubCat
Influencer Analytics
3rd SubCat
Tech Category
SaaS, Cloud-based Software
Data Coverage
Influencer & Creator Data
Social Media Data
Consumer & Demographic (B2C) Data
Data Sources
Instagram
TikTok
YouTube
X (Twitter)
Facebook
Pinterest
Blogs & Independent Publishing
Snapchat
AI/GenAI Type
Predictive AI & Analytics
Geographic Coverage
Global / Worldwide
Specialized Industries
Luxury & Fashion
Marketing & Advertising
Retail & E-commerce
Travel & Hospitality
HQ Location
North America

Company Info

Traackr is a data-driven influencer marketing platform built for large, global organizations, providing tools for influencer discovery, relationship management, campaign execution, and performance measurement. It helps marketers optimize investments, unify data, streamline processes, standardize measurement, and ensure compliance across various social media platforms. The platform offers deep insights into audience demographics and campaign ROI, making it suitable for complex, multi-region programs, especially in industries like beauty, fashion, and consumer goods. Traackr enables brands to transform creator data into a growth engine through advanced analytics and AI-powered workflows.