Tremor International (Parent Company of Unruly)

Tremor International, which rebranded as Nexxen International in January 2024, operates an integrated advertising technology platform focused on video and Connected TV (CTV) advertising. The company provides a full-stack solution, including a Demand-Side Platform (DSP), Supply-Side Platform (SSP) (through Unruly), and Ad Server, along with a robust data management platform. It enables advertisers and agencies to discover, plan, activate, measure, and optimize ad campaigns across various digital platforms by leveraging data-driven insights and sophisticated algorithms to target relevant audiences.

Audience members with pink lanyards attentively watching and smiling during a presentation.

Vendor Details

A global leader in data-driven video and Connected TV (CTV) advertising technology, offering an end-to-end platform for advertisers to optimize campaigns and media companies to maximize inventory yield.

Claim Profile
Claim Profile
Pillar
Marketing Strategy & Analysis
Primary SITech Category
Social Advertising
2nd SubCat
Audience & Consumer Intelligence
3rd SubCat
Social Marketing Analytics
Tech Category
Ad-Tech Platform (DSP, SSP, Ad Server, DMP)
Data Coverage
Broadcast / TV & Radio
Behavioral & Intent Data
Consumer & Demographic (B2C) Data
Data Sources
Broadcast (TV & Radio)
First-Party Data Upload
AI/GenAI Type
Predictive AI & Analytics
Geographic Coverage
Global / Worldwide
Specialized Industries
Marketing & Advertising
HQ Location
Middle East & Africa (MEA)

Company Info

Tremor International, which rebranded as Nexxen International in January 2024, operates an integrated advertising technology platform focused on video and Connected TV (CTV) advertising. The company provides a full-stack solution, including a Demand-Side Platform (DSP), Supply-Side Platform (SSP) (through Unruly), and Ad Server, along with a robust data management platform. It enables advertisers and agencies to discover, plan, activate, measure, and optimize ad campaigns across various digital platforms by leveraging data-driven insights and sophisticated algorithms to target relevant audiences.