True Fit

True Fit is a leading B2B software vendor offering an AI-driven platform for apparel and footwear personalization. It decodes size and fit for consumers, leveraging a vast 'Fashion Genome' dataset built from purchase, return, and preference data across a global network of brands and retailers. The platform provides precise, personalized size recommendations to shoppers, aiming to increase conversion, reduce fit-related returns, and foster customer loyalty. Additionally, the rich datasets delivered back to retailers inform strategies in marketing, merchandising, sourcing, and product development.

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Vendor Details

Digital fit & sizing intelligence trusted by 20000+ brands. Boost conversion, grow revenue & reduce fit-related returns for apparel & footwear retailers.

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Pillar
Customer Experience & Relationship Management (CX/RM)
Primary SITech Category
Customer Experience Management (CXM)
2nd SubCat
Customer Intelligence
3rd SubCat
Tech Category
Software-as-a-Service
Data Coverage
Behavioral & Intent Data
Consumer & Demographic (B2C) Data
E-commerce & Retail Data
Alternative / Niche Data
Data Sources
First-Party Data Upload
AI/GenAI Type
AI Agents & Automation
Natural Language & Conversational AI
Predictive AI & Analytics
Geographic Coverage
Global / Worldwide
Specialized Industries
Retail & E-commerce
Luxury & Fashion
HQ Location
North America

Company Info

True Fit is a leading B2B software vendor offering an AI-driven platform for apparel and footwear personalization. It decodes size and fit for consumers, leveraging a vast 'Fashion Genome' dataset built from purchase, return, and preference data across a global network of brands and retailers. The platform provides precise, personalized size recommendations to shoppers, aiming to increase conversion, reduce fit-related returns, and foster customer loyalty. Additionally, the rich datasets delivered back to retailers inform strategies in marketing, merchandising, sourcing, and product development.