TVbeat

TVbeat is a B2B software vendor that unifies linear and streaming (CTV) TV into a single platform for forecasting, planning, transacting, optimizing, and measuring advertising campaigns across audiences, yield, and operations. The platform provides a robust data intelligence layer for TV media owners, broadcasters, and advertisers, enabling data harmonization, holistic audience forecasting, in-flight optimization, and unified reporting for a more efficient TV advertising ecosystem.

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Vendor Details

Total TV. One Commercial Engine.

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Pillar
Marketing Strategy & Analysis
Primary SITech Category
Social Advertising
2nd SubCat
Social Marketing Management
3rd SubCat
Social Marketing Analytics
Tech Category
Data Harmonization Technology, Big Data Analytics, Programmatic Advertising, Automation Technology
Data Coverage
Broadcast / TV & Radio
Consumer & Demographic (B2C) Data
Business & Firmographic (B2B) Data
Behavioral & Intent Data
Data Sources
Broadcast (TV & Radio)
First-Party Data Upload
AI/GenAI Type
Predictive AI & Analytics
Geographic Coverage
Global / Worldwide
Specialized Industries
Media & Entertainment
Marketing & Advertising
HQ Location
Europe

Company Info

TVbeat is a B2B software vendor that unifies linear and streaming (CTV) TV into a single platform for forecasting, planning, transacting, optimizing, and measuring advertising campaigns across audiences, yield, and operations. The platform provides a robust data intelligence layer for TV media owners, broadcasters, and advertisers, enabling data harmonization, holistic audience forecasting, in-flight optimization, and unified reporting for a more efficient TV advertising ecosystem.