Unified (by TransUnion)

Unified (by TransUnion) represents TransUnion's strategic approach to integrating disparate data assets, identity resolution capabilities, and advanced analytics into cohesive B2B software solutions. Key offerings include 'Unified Identity' for cleansing and enriching customer data on platforms like Salesforce AppExchange, and the 'TruAudience' suite which incorporates 'Neustar Unified Analytics' for marketing mix modeling, attribution, and audience targeting. The underlying 'OneTru™' platform is an AI-powered solution enablement platform designed to deliver a unified and actionable view of consumers, accelerating innovation across TransUnion’s B2B product lines for financial services, marketing, and fraud prevention.

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Vendor Details

Unifying data, identity, and analytics to deliver a comprehensive 'Tru™ picture' of consumers for enhanced marketing, fraud prevention, and risk management.

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Pillar
Customer Experience & Relationship Management (CX/RM)
Primary SITech Category
Customer Intelligence
2nd SubCat
Audience & Consumer Intelligence
3rd SubCat
Risk & Reputation Intelligence
Tech Category
AI, Machine Learning, Cloud Infrastructure, Identity Resolution, SaaS
Data Coverage
Consumer & Demographic (B2C) Data
Behavioral & Intent Data
Financial & Market Data
Geospatial & Location Data
Alternative / Niche Data
Data Sources
No items found.
AI/GenAI Type
Predictive AI & Analytics
Geographic Coverage
Global / Worldwide
Specialized Industries
Financial Services & FinTech
Marketing & Advertising
HQ Location
North America

Company Info

jeffrey.boschert@transunion.com

Unified (by TransUnion) represents TransUnion's strategic approach to integrating disparate data assets, identity resolution capabilities, and advanced analytics into cohesive B2B software solutions. Key offerings include 'Unified Identity' for cleansing and enriching customer data on platforms like Salesforce AppExchange, and the 'TruAudience' suite which incorporates 'Neustar Unified Analytics' for marketing mix modeling, attribution, and audience targeting. The underlying 'OneTru™' platform is an AI-powered solution enablement platform designed to deliver a unified and actionable view of consumers, accelerating innovation across TransUnion’s B2B product lines for financial services, marketing, and fraud prevention.