Upsiide (by Dig Insights)

Upsiide, by Dig Insights, is a B2B SaaS platform for innovation testing, enabling businesses to efficiently refine and validate ideas for products, services, claims, and communications. It features a gamified, mobile-first, swipe-based interface to capture intuitive consumer reactions and commitment. The platform offers sophisticated data visualization, including an 'Idea Score' and a proprietary 'Market Simulator' to forecast market share, source of volume, and cannibalization. Leveraging behavioral science, AI, and predictive analytics, Upsiide helps organizations prioritize winning concepts and de-risk innovation decisions globally. It operates as an agile testing engine within the broader Dig One platform.

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Vendor Details

Rapid innovation testing software for agile idea screening and predictive market insights.

Claim Profile
Claim Profile
Pillar
Marketing Strategy & Analysis
Primary SITech Category
Social Asking
2nd SubCat
Audience & Consumer Intelligence
3rd SubCat
Data Visualisation
Tech Category
SaaS, Mobile-first, Gamified, Predictive Analytics
Data Coverage
Consumer & Demographic (B2C) Data
Behavioral & Intent Data
Financial & Market Data
Data Sources
First-Party Data Upload
AI/GenAI Type
Predictive AI & Analytics
Geographic Coverage
Global / Worldwide
Specialized Industries
No items found.
HQ Location
North America

Company Info

mhealey@diginsights.com

Upsiide, by Dig Insights, is a B2B SaaS platform for innovation testing, enabling businesses to efficiently refine and validate ideas for products, services, claims, and communications. It features a gamified, mobile-first, swipe-based interface to capture intuitive consumer reactions and commitment. The platform offers sophisticated data visualization, including an 'Idea Score' and a proprietary 'Market Simulator' to forecast market share, source of volume, and cannibalization. Leveraging behavioral science, AI, and predictive analytics, Upsiide helps organizations prioritize winning concepts and de-risk innovation decisions globally. It operates as an agile testing engine within the broader Dig One platform.