Vendor Details
Empowering TV operators with AI-powered data solutions for personalized viewing experiences and optimized monetization.
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Pillar
Customer Experience & Relationship Management (CX/RM)
Primary SITech Category
Customer Intelligence
2nd SubCat
Social Advertising
3rd SubCat
Social Video Analytics
Tech Category
Cloud-native, Microservices, Kubernetes, Microsoft Azure
Data Coverage
Behavioral & Intent Data
Consumer & Demographic (B2C) Data
Broadcast / TV & Radio
Data Sources
Broadcast (TV & Radio)
Web Scraping / Crawling
First-Party Data Upload
AI/GenAI Type
Predictive AI & Analytics
Geographic Coverage
Global / Worldwide
Specialized Industries
Media & Entertainment
HQ Location
Europe
Company Info
Viaccess-Orca (VO), a subsidiary of the Orange Group, provides advanced data solutions and video analytics tailored for TV operators and service providers. Their offerings include a 'Data Intelligence & Personalization' suite and 'TV Business Analytics' that leverage AI and machine learning to deliver comprehensive viewer insights, content usage analysis, customer churn prediction, and targeted TV advertising. The solutions aim to enhance business strategies, optimize content acquisition, and improve the overall customer experience across various content delivery platforms and devices.