VideoAmp

VideoAmp is an advertising technology and media measurement company that provides services to advertisers, agencies, and publishers to help them plan, optimize, and measure media investments across traditional TV, streaming video, and digital media. The company focuses on unifying audiences across disparate platforms, providing insights into cross-channel performance, and enabling real-time measurement and attribution to drive better business outcomes. Their platform is powered by a proprietary commingled dataset of approximately 39-40 million households and 63-65 million devices, and they leverage AI, machine learning, and patented clean room technology for advanced analytics and optimization.

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Vendor Details

A media performance platform providing the infrastructure for media buyers and sellers to find their most valuable audiences, optimize to what's working, and measure the real-world impact of advertising.

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Pillar
Marketing Strategy & Analysis
Primary SITech Category
Social Advertising
2nd SubCat
Social Video Analytics
3rd SubCat
Audience & Consumer Intelligence
Tech Category
Software and data platform, API integrations, data clean room, identity graph, big data, commingled dataset, cloud-native measurement (AWS Clean Rooms, Snowflake)
Data Coverage
Consumer & Demographic (B2C) Data
Broadcast / TV & Radio
Social Media Data
Behavioral & Intent Data
Data Sources
Broadcast (TV & Radio)
First-Party Data Upload
YouTube
Facebook
TikTok
AI/GenAI Type
Predictive AI & Analytics
Geographic Coverage
North America
Specialized Industries
Marketing & Advertising
Media & Entertainment
HQ Location
North America

Company Info

hello@videoamp.com

VideoAmp is an advertising technology and media measurement company that provides services to advertisers, agencies, and publishers to help them plan, optimize, and measure media investments across traditional TV, streaming video, and digital media. The company focuses on unifying audiences across disparate platforms, providing insights into cross-channel performance, and enabling real-time measurement and attribution to drive better business outcomes. Their platform is powered by a proprietary commingled dataset of approximately 39-40 million households and 63-65 million devices, and they leverage AI, machine learning, and patented clean room technology for advanced analytics and optimization.