Vision Insights

Vision Insights (visioninsights.ai) is a research and insights agency and B2B software vendor specializing in sports and entertainment marketing. They provide a platform called Decoder which delivers fan insights, media valuation, and customized research to help clients understand audiences and quantify sponsorship performance. Their technology leverages machine-learning logo detection (Visual-AI) for brand exposure analysis and offers data on youth fan engagement, syndicated sponsorship measurement, fan journey insights, gameday behaviors, and monthly data trending across over 1800 brands, 40 categories, 60 psychographics, and 80 leagues.

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Vendor Details

Fan intelligence for sports & entertainment marketing, offering a platform for fan insights and sponsorship valuation.

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Pillar
Marketing Strategy & Analysis
Primary SITech Category
Sponsorship Measurement
2nd SubCat
Audience & Consumer Intelligence
3rd SubCat
Image Intelligence
Tech Category
Web application (Decoder), API ready, Machine Learning, Visual-AI, Computer Vision
Data Coverage
Consumer & Demographic (B2C) Data
Alternative / Niche Data
News & Editorial Media
Broadcast / TV & Radio
Data Sources
Online News & Editorial Media
Broadcast (TV & Radio)
AI/GenAI Type
Computer Vision AI (Image & Video)
Predictive AI & Analytics
Geographic Coverage
Global / Worldwide
Specialized Industries
Sport
Media & Entertainment
Marketing & Advertising
HQ Location
North America

Company Info

Vision Insights (visioninsights.ai) is a research and insights agency and B2B software vendor specializing in sports and entertainment marketing. They provide a platform called Decoder which delivers fan insights, media valuation, and customized research to help clients understand audiences and quantify sponsorship performance. Their technology leverages machine-learning logo detection (Visual-AI) for brand exposure analysis and offers data on youth fan engagement, syndicated sponsorship measurement, fan journey insights, gameday behaviors, and monthly data trending across over 1800 brands, 40 categories, 60 psychographics, and 80 leagues.