WebMD (Medscape Engage)

WebMD (Medscape Engage) offers B2B solutions, including Medscape Global, Medscape Extend, and Medscape One, designed to help pharmaceutical and life sciences companies effectively market to and engage with healthcare professionals (HCPs) worldwide. The platform provides targeted digital advertising and content marketing solutions, leveraging proprietary first-party HCP data and behavioral insights for precise audience identification and understanding. Medscape's offerings also include Medscape One, an AI-powered decision engine that facilitates hyper-personalized HCP engagement through machine learning, and Medscape AI, which provides clinical decision support to HCPs using clinically vetted content and real-time medical intelligence. The goal is to influence HCP behavior and improve patient care by facilitating communication between healthcare companies and Medscape's active global membership of over 13 million HCPs.

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Vendor Details

Empowering Pharmaceutical and Life Sciences Brands to Engage Healthcare Professionals Globally with Data-Driven Solutions.

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Pillar
Marketing Strategy & Analysis
Primary SITech Category
Social Marketing Management
2nd SubCat
Audience & Consumer Intelligence
3rd SubCat
Customer Intelligence
Tech Category
Platform, Programmatic Advertising
Data Coverage
Healthcare & Medical Data
Behavioral & Intent Data
News & Editorial Media
Data Sources
First-Party Data Upload
Online News & Editorial Media
AI/GenAI Type
AI Agents & Automation
Predictive AI & Analytics
Natural Language & Conversational AI
Geographic Coverage
Global / Worldwide
Specialized Industries
Pharmaceutical
Healthcare & Life Sciences
HQ Location
North America

Company Info

medscapeglobalsales@webmd.net

WebMD (Medscape Engage) offers B2B solutions, including Medscape Global, Medscape Extend, and Medscape One, designed to help pharmaceutical and life sciences companies effectively market to and engage with healthcare professionals (HCPs) worldwide. The platform provides targeted digital advertising and content marketing solutions, leveraging proprietary first-party HCP data and behavioral insights for precise audience identification and understanding. Medscape's offerings also include Medscape One, an AI-powered decision engine that facilitates hyper-personalized HCP engagement through machine learning, and Medscape AI, which provides clinical decision support to HCPs using clinically vetted content and real-time medical intelligence. The goal is to influence HCP behavior and improve patient care by facilitating communication between healthcare companies and Medscape's active global membership of over 13 million HCPs.