Webtrends (Parent: Oracle - excluded, but Webtrends as a product has a niche identity.)

Webtrends provides comprehensive digital marketing solutions encompassing analytics and optimization. Its platform helps businesses track customer engagement and behavior across websites, mobile applications, and social media channels. Webtrends offers robust web analytics for deep insights into user journeys, site performance, and content usage, alongside its Webtrends Optimize platform for A/B testing, multivariate testing, and personalization to enhance digital experiences and maximize conversion rates.

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Vendor Details

Empowering businesses with comprehensive digital analytics and optimization to understand and enhance customer experiences.

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Pillar
Customer Experience & Relationship Management (CX/RM)
Primary SITech Category
Customer Experience Management (CXM)
2nd SubCat
Social Marketing Analytics
3rd SubCat
Social Analytics
Tech Category
Web Analytics Platform, Web Optimization Platform, A/B Testing, Multivariate Testing, Personalization, SaaS, APIs, Mobile SDKs, Tag Management
Data Coverage
Behavioral & Intent Data
Social Media Data
Search Data
Data Sources
X (Twitter)
LinkedIn
YouTube
Facebook
TikTok
Instagram
Reddit
Web Scraping / Crawling
First-Party Data Upload
AI/GenAI Type
No items found.
Geographic Coverage
Global / Worldwide
Specialized Industries
No items found.
HQ Location
North America

Company Info

techsupport@webtrends.com

Webtrends provides comprehensive digital marketing solutions encompassing analytics and optimization. Its platform helps businesses track customer engagement and behavior across websites, mobile applications, and social media channels. Webtrends offers robust web analytics for deep insights into user journeys, site performance, and content usage, alongside its Webtrends Optimize platform for A/B testing, multivariate testing, and personalization to enhance digital experiences and maximize conversion rates.