WhatsApp Business Platform

The WhatsApp Business Platform is Meta's enterprise offering that enables medium to large businesses to communicate with customers programmatically via APIs. It facilitates scaled customer engagement, marketing, sales, and support through automated messages, AI chatbots, and CRM integrations, offering rich media support and analytics.

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Vendor Details

Empower businesses to connect, engage, and support customers at scale through automated and personalized WhatsApp communication.

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Pillar
Customer Experience & Relationship Management (CX/RM)
Primary SITech Category
Social CRM
2nd SubCat
Social Automation
3rd SubCat
Customer Experience Management (CXM)
Tech Category
API-driven platform (Cloud API), Messaging Platform, Integrations (CRM, E-commerce)
Data Coverage
Social Media Data
Behavioral & Intent Data
Business & Firmographic (B2B) Data
Consumer & Demographic (B2C) Data
E-commerce & Retail Data
Data Sources
Facebook
First-Party Data Upload
AI/GenAI Type
Natural Language & Conversational AI
Geographic Coverage
Global / Worldwide
Specialized Industries
No items found.
HQ Location
North America

Company Info

smb_web@support.whatsapp.com

The WhatsApp Business Platform is Meta's enterprise offering that enables medium to large businesses to communicate with customers programmatically via APIs. It facilitates scaled customer engagement, marketing, sales, and support through automated messages, AI chatbots, and CRM integrations, offering rich media support and analytics.