WhoTargetsMe

Who Targets Me is an organization focused on increasing transparency and accountability in digital political advertising. They offer a browser extension that allows individuals to anonymously collect data on the political ads they see, contributing to a global database. The organization provides tools and data to academics, researchers, and journalists for studying online political ad trends, spending, targeting, and content across over 60 countries and platforms like Meta and Google. They also engage in policy advocacy, seeking to improve transparency standards and regulation in digital election campaigns. Who Targets Me develops analytical tools and conducts research to understand the impact of political advertising and the dynamics of social media on democracy, including exploring the use of AI in campaigning and content analysis.