Vendor Details
Douyin's Official Influencer Marketing Platform for Brand-Creator Collaboration and Monetization.
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Pillar
Influencer Marketing & Analysis
Primary SITech Category
Influencer Marketing
2nd SubCat
Influencer Analytics
3rd SubCat
Social Video Analytics
Tech Category
Platform, Marketplace
Data Coverage
Social Media Data
Influencer & Creator Data
Consumer & Demographic (B2C) Data
Data Sources
Douyin
AI/GenAI Type
Predictive AI & Analytics
Geographic Coverage
Asia-Pacific (APAC)
Regional / Specific Country
Specialized Industries
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HQ Location
Asia-Pacific (APAC)
Company Info
Xingtu (星图 - Hotlist) is Douyin's official influencer marketing platform, launched in 2018, that connects brands and agencies with a vast network of content creators. It provides tools for campaign management, influencer selection, content creation guidance, and performance tracking, facilitating the influencer marketing industry on Douyin, the Chinese counterpart to TikTok. The platform leverages a sophisticated recommendation engine that analyzes audience demographics, content affinity, temporal patterns, and brand safety scores to optimize brand-creator collaborations.