Vendor Details
Free web analytics for deep insights into user behavior, website performance, and conversion optimization through session replay, heatmaps, and advanced reporting.
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Pillar
Customer Experience & Relationship Management (CX/RM)
Primary SITech Category
Customer Experience Management (CXM)
2nd SubCat
Search Intelligence & SEO
3rd SubCat
Audience & Consumer Intelligence
Tech Category
JavaScript tag based tracking; Web Analytics Platform; Device-Based Delivery; Web Browser Connector
Data Coverage
Behavioral & Intent Data
Consumer & Demographic (B2C) Data
Search Data
Data Sources
Search Data
AI/GenAI Type
Predictive AI & Analytics
Geographic Coverage
Global / Worldwide
Specialized Industries
No items found.
HQ Location
Europe
Company Info
Yandex.Metrica is a free, comprehensive web analytics service that provides website owners and marketers with detailed data on website traffic, user behavior, and conversion rates. It offers powerful tools like session replay (Webvisor), heatmaps, form analytics, and advanced segmentation to help identify user friction points, optimize user experience, and improve overall website performance. It also tracks organic search traffic and integrates with Yandex.Direct for advertising campaign analysis.