When insight takes seconds: What makes AI-generated analysis trustworthy?

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AI can now turn huge volumes of social data into apparent insights in seconds. For practitioners, the challenge is understanding how an answer was reached, what evidence and analytical approach sit behind it, and whether it is robust enough to inform a decision.

Using inflation as a practical example, this session will show how the same social and search data can be explored from broad conversation patterns through to unmet needs and behavioural trends.

Synthesio will demonstrate how Ipsos research frameworks are applied within its AI-assisted analysis, including how practitioners can see and interrogate the journey from data to answer, rather than simply accepting the output. We'll explore what this means for transparency, trust and human judgement as AI becomes part of the insight process.

 By joining this session, you’ll be able to:

• Understand what to look for when assessing the transparency and quality of AI-generated analysis
• See how an AI-generated answer has been reached, including the evidence and analytical framework behind it
• Explore how different analytical lenses can reveal different dimensions of the same social and search data
• Understand where human judgement is needed to interrogate, interpret and act on AI-generated outputs

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