[Challenge] Exploring New Audience Segments: Understanding The Impact Of Inspiration On Human Behaviour

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Exploring new audience segments: Understanding the impact of inspiration on human behaviourInspiration is intrinsically linked to an individual’s value system. As such understanding inspiration – how and what people respond to – is key to understanding human behaviour and, in turn, understanding your audiences.

Join Wunderman Thompson as they explore how social and internet data can help brands and organisations understand how people are inspired, and how to leverage this to build better connections with their audiences. This session will:· Identify the six different inspiration segments, relevant across the globe· Explore how different segments react differently to different cultural events· Look at how brands can leverage this type of insight

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Victoria Hoyle
Wunderman Thompson