[Challenge] Keeping Up With The Changemakers: Identifying Signals That Will Impact Your Business
Keeping on top of trends and identifying the next big change in your category can be tricky. How can you determine if changes in consumer behaviours are really here to stay or just a gimmick? One way to do this is to focus on the individuals that are the most likely to push and/or diffuse change within your category: aka, The Changemakers. By tracking and analysing the impact of these new types of influencers you can make sure you are not missing out on any signals that might impact your business in the near future.
During this presentation, Dynvibe will take you through
* How to identify Changemakers within your industry and the trends that they are highlighting
* Different ways to leverage the content of these Changemakers to benefit your brand
* How to calculate the potential impact that these new influencers might have on your category and therefore your brand
* Examples of brands that have been able to leverage Changemakers within their category