[Panel] Staying Relevant: How To Ensure Cultural Insights Are Embedded In Business Strategy

Session Details

In the current economic climate businesses are having to adapt quickly to meet consumers’ evolving needs. Whilst still a fairly new discipline, social data analysis has a lot to offer business leadership in better understanding customers and navigating through difficult financial and social times. But how can social intelligence professionals demonstrate this value and ensure they’re at the heart of this change?

During this panel we’ll be looking at:

  • Exploring the key skills required to provide relevant insights
  • How can cultural insights enable confidence in uncertain times?
  • Not just numbers: How to measure the impact of your work
  • Future-proofing the industry: Showing the value that cultural insights bring to the wider business

Session Details
Paula Irigaray
Capture Intelligence
Josh Butler
Deckers (UGG, HOKA and TEVA)
Emily Driscoll
LADbible Group
Phillip Denis