Global Social & Internet Data Career Census
Help set the benchmark for our profession. Whether you call your work social listening, media monitoring, digital insight, social intelligence, audience intelligence, cultural analysis, semiotics, digital anthropology or any other career that analyses social and internet data, this census is for you.
It only takes 10–12 minutes, it’s completely anonymous, and it will shape the future of how careers in social and internet data are recognised and rewarded.
Open until November 2nd, 2025.
Take part in the first global benchmark for careers in social and internet data
We’re gathering the first global picture of what it’s like to build a career in this space: how teams are structured, how people are paid and supported, and what opportunities exist for growth.
If your role involves analysing, interpreting, or using social and internet data to inform strategy, insight, or foresight your voice matters.
The census takes around 10–12 minutes, is fully anonymous (your boss will never find out you took the study), and will directly inform how the field grows and is recognised.
You do not need to complete the census in one sitting, your responses will be saved and you can edit them until you submit the responses.
You can take the survey below or if it doesn’t load, you can open it in a new tab here.