Show-off your skills and expertise in writing boolean queries.

Sign-up before April 28th 2024.

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Why do we care about query writing?

Query writing is one of the most important skills a social listening professional can have. It sets the quality and relevancy of the project and can greatly affect its outcome. Currently though, there is little education or community support beyond each technology platform for those looking to learn this critical skill.

BUT we know there are a lot of talented query writers out there who can share their skills. That’s why we challenge you to enter the social listening query writing competition. 

Show off your boolean prowess and be in with a chance of winning $500.

Who can enter?

The competition is only open to individuals working at:

  • Brands and organisations
  • Agencies
  • Freelancers or independent consultants

Competitors cannot:

  • Work for a social listening technology provider
  • Have any formal affiliation to a technology platform

How does the competition work?

All qualifying participants can enter the competition. Two prizes will be awarded – one for agencies/freelancers and one for in-house professionals.

Competition entry closes on Sunday April 28th.

All qualifying participants will be notified by Tuesday April 30th and should be free to attend a competition kick-off call on Wednesday May 1st at 16:30 BST / 11:30 EDT.

From Wednesday May 1st, competition entrants will have three weeks to work alone on writing a query that will return the most comprehensive and relevant set of data. All queries must be submitted by May 26th to be considered.

To enable a fair comparison, all competitors will use YouScan to write the query. They will be given free access to the platform for the duration of the competition, and trained how to use it.

The entries will be judged by our panel of experts from Listen + Learn Research and the two winners will be announced during an online awards ceremony on June 25th. Each winner will receive a prize of $500.

Competition Rules

The Social Listening Query Writing competition is open to individuals who work as freelancers, and those who work in brands, organisations, and agencies. We do not accept entries from individuals working with or affiliated with technology vendors. During the application process, applicants who do not fit the criteria will be eliminated from the competition.

Everyone meeting the competition criteria will be invited to participate. All entrants will initially be reviewed to ensure they meet the competition terms and conditions. Your place in the competition is not guaranteed until we confirm you meet the competition criteria. All entrants will receive an email on April 29th to confirm their participation.

Entrants will compete in two categories - Brand and Agency. The winner of each category will win $500.

To compete, all individuals must agree to the competition rules and agree to submit a final query and summary of their logic in writing the query for judging.

The competition will run from May 1st to May 26th. Before 23:59 BST on May 26th entrants will be required to submit their query and summary of logic behind how they built the query.

All competitors will be required to write a boolean query on a set brief.

All competitors will be required to write their boolean query using the YouScan platform. Competitors will be given access to YouScan for the duration of the competition and be provided with initial training on how the platform's Boolean logic works.

All competitors must be free to attend a competition kick-off call on Wednesday 1st May at 16:30 BST / 11:30 EDT. During the call, the competition brief will be shared and participants will be given training on the YouScan platform and how their Boolean Logic works. 

All submitted queries will be judged using a set framework on relevancy vs breadth. Boolean logic will be assessed for relevance using the YouScan platform - if a boolean query does not work it will be eliminated from judging. Entries will also be judged on the logic behind the approach to writing the query. 

Confirmed competition entrants will be invited to join a community forum group for Query Writing. Regular updates and conversations about query writing will be shared in this group. Access to the group will continue after the competition period ends. Continued access is dependent upon complying with the forum rules of conduct. 

By entering the Social Listening Query Writing competition you agree to be contacted by The Social Intelligence Lab and registered to our newsletter. You also agree for your details to be shared with the competition partners to deliver the competition.  

Winning Boolean queries will be published on The Social Intelligence Lab blog.

Winning participants will be required to provide a short interview with The Social Intelligence Lab team for publication on the blog. Winning participants will also be profiled on the query writing microsite, in other articles, across social media, and in a winners webinar series

Meet the judges

Priscilla headshot
Priscila Silva
People and Operations Manager,
Listen & Learn Research
Mike headshot
Mike Jaxa-Chamiec
Director of Research,
Listen & Learn Research
jeremy headshot
Jeremy Hollow
Founder & CEO,
Listen & Learn Research
Jillian Ney headshot
Dr Jillian Ney
The Social Intelligence Lab
query screen

What are the judging criteria?

Entries will be judged according to relevancy and breadth.

  • Relevancy rate: the percentage of comments stemming from your query that matches the criteria set out in the research question.
  • Breadth: the total number of comments, calculated as the total number of comments returned from the query over the last month x the relevancy rate.
  • Structure of your query: how well the query has been structured to answer the question set in the brief.
  • Logic behind your structure: you'll be required to submit a written log of why you've approached the query the way you have.

Scores will be awarded for each category.

If more than one competitor achieves the same score a winner from this group will be chosen at random.

Enter the competition

Enter the competition before April 28th by completing the details below.

The competition will run from May 1st through 26th. You will be required to attend a kick-off call May 1st and
submit your query for judging by May 26th. The winners reveal event will be held virtually on June 25th.