Wednesday, 26th April 2023
09:30-18:00 GMT
30 Euston Square, London UK

Decoding Internet Culture

Have you ever really analysed why some trends go viral, where niches come from or how online communities emerge? As professionals working with social and internet data, it’s our job to understand these rapidly evolving online trends and how they shape and influence real world behaviour so that we can make more strategic business decisions. But this can be tricky without the right skills. Join us at Observe Summit this year to explore the hidden forces driving behavioural change at scale and learn how to apply the insights to create more strategic campaigns and products.

woman talking on phone

Unlocking cultural insights

This one-day conference focuses on showing brands how to use online conversations and social data to uncover unknown insights into their customers.

This one-day conference focuses on showing brands how to use online conversations and social data to uncover unknown insights into their customers.

Attend to:

  • Discover the impact online culture has on your customers’ behaviour.
  • Explore new ‘universal truths’ emerging from internet culture and why they matter.
  • Understand how to enrich quantitative data analysis with cultural insights.
  • Learn how to apply these insights for strategic decision making across your organisation.
  • Meet and learn from other professionals using social and internet data in their work.
Get Tickets

Observe Summit Highlights

Observe Summit is all about bringing you thought-provoking and inspirational content combined with practical and applicable knowledge sharing.

Observe Summit 2022 slide

Speaker challenges

For social intelligence professionals there are few opportunities  for mentorship and connection. It can feel like you’re working in isolation. That’s why we created this community. To bring people doing the same work together.

zoom call with 4 people

Interactive Debates

We know that many social listening professionals lack specialised training. Whatever your experience, you’ll find a wealth of information in our resource centre that will help you use social data analytics in your work.

people sitting at a conference

Peer-to-Peer Learning

As the value of social and internet data is realised within organisations, the demand for specialists is going to grow. The SI Lab is here to help you prepare for each stage of your career, from our Growth Certification to our dedicated jobs board.

Who's Attending?

Meet the social intelligence professionals from some of the biggest brands and organisations across the world, including…

Lloyds bank logoAmazon logoNestle logo
Shell bank logoCoca-cola logounilever logo

The Venue

We’re really excited to be able to hold Observe Summit in-person for the first time. 30 Euston Square is a beautiful historic building located in central London close to hotels and convenient for public transport connections.Contact us for more information on booking accommodation nearby.


Near to Euston Station, 30 Euston Square is located on the corner of Euston Road and Melton Street, directly opposite the Wellcome Trust building.

Easily accessible and conveniently located to many transport links, 30 Euston Square can be reached by numerous methods of travel.

On exiting Euston Station, bear right towards the direction of Euston Square Underground station and University College Hospital.

Tube – Euston Station via Northern, Victoria, and Overground lines, or Euston Square via Circle, Metropolitan, and Hammersmith and City lines

Bus – 18, 27, 30, 59, 68, 73, 91, 168, 205, 253, 390, 476

Train – Euston Station is a 1 minute walk. King’s Cross St Pancras is a 7-10 minute walk

Car – The nearest car park is George Mews Carpark on North Gower Street, NW1 2EU.

The nearest 24-hour car park is CitiPark on Clipstone Mews, W1W 5DG.

What People Say
About Us

Here’s what past attendees have to say about Observe Summit.

George Milleret
Research Insights Manager
Live Nation

There's a lot of industry leading thought here and it's just a fantastic place to, to interact with people that are on a very similar level. It's also the networking, but the chats are fantastic.

Who is Observe Summit for?

We’ve tailored this event to meet the needs and challenges of professionals who work specifically in roles that rely on social and internet data as a source of insight including:• Social listening/ social intelligence
• Consumer insights
• Data analytics
• Digital insights
• Market research
• Strategists & planners
• Product development
• Marketing & Communications strategy
• Social media strategy

Get Tickets


Meet the social intelligence professionals from some of the biggest brands and organisations across the world, including…

Get Tickets

Register for Observe Summit by selecting the appropriate ticket type from the menu below. Looking to bring your whole team? Group discounts are available for 3+ tickets by emailing *please note: these discounts cannot be applied with other promotional offers.

Purchases and Refunds

If we see that you have purchased the wrong ticket type for the event (i.e. the type of organisation you work for does not match the ticket description), we will notify you, your booking will be cancelled and you will be refunded. You can then rebook with the correct ticket type.

• You may request a full refund if your cancellation has been received in writing by 25th February 2023 (60 days before the event date).

• You may request a 50% refund if your ticket cancellation request has been received in writing by 27 March 2023 (30 days before the event date).

• Unfortunately, we cannot grant any refunds or credits for cancellations received after 27 March 2023.

• At any point, a substitute may attend in your place. However, the status of the replacement (brand/agency/technology vendor) may affect the original fee charged.

• No refunds or credits will be granted for no-shows.

Get Tickets

Group Bookings

Looking to bring your whole team?

Groups of 3-5 receive 20% off ticket prices

Groups of 6-8 receive 30% off ticket prices

Groups of 9+ receive 40% off ticket prices

Get in touch with if you would like to access a group discount!

Please note: these discounts cannot be combined with other promotional offerings.


We’ve partnered with EventBeds™ by NuBreed Hotels to offer a complimentary VIP Concierge Service for this year’s event accommodation. You will find exclusive deals at local hotels with savings of up to 30% and can benefit from dedicated support, provided by a team of event & travel professionals.We’d recommend to book as soon as possible through the EventBeds VIP Concierge page here or you can contact their Concierge Team directly at or +44 (0)114 299 3444 with your requirements

Observe Summit 2023
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