D-Tag Analytics with Nuance and Hybrid Data in Competitive Intelligence

Demo with D-TAG analytics, the demo will focus on two case studies centered on competitive intelligence.

You’ll find out: The importance, benefits, and challenges of looking behind the ‘curtain’ in analyzing consumer sentiment in the massive stream of online media posts at a more granular level than is generally customary in social listening.

Online/social content is but one dimension/axis in exploring and understanding the market landscape – but its tools are useful and can be applied in other realms to make sure competitive intelligence is well-rounded and comprehensive, with a look at how tracking of peer/competitive innovation through other data sources can be combined with social listening.

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