From creators to categories: Using social insights to shape strategy

Social analysis has largely been built on text, but behaviour is increasingly shown, not written. It appears in how creators demonstrate products, how content is structured, and how decisions play out on screen. Which means some of the most important signals about intent and influence sit beyond captions and comments.

This session explores how video intelligence can be used to translate that behaviour into real decisions. We’ll explore two live use cases to show how video insights are applied in practice.

For KISS, we examine how a TikTok affiliate strategy was developed by identifying creators already demonstrating organic brand affinity, then decoding formats, hooks, and messaging to build a persona-led content approach.

Then, using a European pet food launch, we explore how video analysis revealed that the idea of “fresh” meant something completely different in the UK and Germany. In one market, freshness was associated with convenience and familiarity. In the other, it reflected philosophy, preparation, and care. The result wasn’t just a different creative strategy. It was a fundamentally different understanding of what consumers were actually buying into.

Across both cases, the focus is on how behaviour is interpreted and turned into action, not just observed.

This session is designed for insight teams, strategists, and decision-makers who want to move beyond surface-level analysis and understand how video-based behaviour can inform strategy across creators, categories, and markets. By the end of the session, you’ll:

• Understand how behaviour expressed through video differs from text-based signals
• Identify how to analyse creators, formats, and messaging as behavioural data
• Learn how video insights can inform both creator strategy and product decisions
• Develop a framework for translating video signals into strategic action
• See how behavioural differences across markets shape fundamentally different decisions

Register now!

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