Intelligence Insiders: Adam Mills, BT
Intelligence Insiders is a monthly LinkedIn Live interview series with the professionals leading social listening, insight & intelligence programs at the world's leading brands.
Join us as we discuss the journey to get buy-in, creating tangible use cases, and the impact that social data can have on an organization when there is support for social intelligence.
In episode five, we are joined by Adam Mills, Marketing Strategy and Central Planning Manager at BT. We will be talking about Adam's journey to integrate social data as a core data source in BT research teams.