Seth Stephens-Davidowitz Keynote Session: Lessons in Search Data
New York Times bestselling author Seth Stephens-Davidowitz presents the opening keynote to Observe Summit. Seth’s book ‘Everybody Lies’ caught the world by surprise, revealing some uncomfortable truths about what people are really searching for online. Using data from the internet — particularly Google searches — to get new insights into the human psyche, Seth has measured a variety of societal issues, from racism and sexual preference to anxiety, and the science of humour. Join Seth as he gives us a lesson in how we can analyse search data and what the results say about humankind (and your customers).