June 4, 2023

YouScan Introduces Insights Copilot Powered by ChatGPT: Say Goodbye to Spending Hours on Finding Insights

Date & Time (GMT):
June 4, 2023 5:38 PM
Date & Time (EST):
June 4, 2023 5:38 PM

Since its launch in November 2022, ChatGPT from OpenAI has revolutionized the world of technology and continues to do so. This state-of-art technology has demonstrated the true potential of AI, enabling capabilities such as text generation and quick data summarization. This helped us to see a tremendous opportunity to streamline how the social listening industry works with social data.

YouScan, a social media listening platform, is thrilled to introduce Insights Copilot – a smart assistant that leverages the ChatGPT technology. Built into YouScan interface, it analyzes vast amounts of data from over 500K online sources, including social media, blogs, forums, and review websites, to quickly extract meaningful information and provide actionable insights.

How does it work?

Insights Copilot operates within YouScan’s mentions stream. Its interface is designed with built-in shortcuts that allow users to easily perform common analytical tasks. In this case, Copilot automatically adds relevant filters for more accurate analysis and provides an answer to a pre-defined question.

Users also have the freedom to ask their own questions in the chat box as long as they are related to the monitoring topic.

Typically, the response is generated within a minute. It can then be conveniently copied for use in presentations or reports.

What are the use cases?

Insights Copilot opens limitless possibilities for data analysis but let’s take a look at a couple of use cases.

Improving customer experience

Let’s imagine that you need to find out the complete list of all the issues that your customers have faced within the past month. Before Insights Copilot, you would probably spend hours on data analysis to compile a list.

But let’s do it with Insights Copilot now. Just simply hit ‘Pain Points’ in the interface and get your answer in a minute.

Users also have the possibility to dive deeper into each point mentioned by Insights Copilot and explore mentions behind the provided response by clicking ‘example’.

You can now use this information to improve customer experience.

Understanding the opinions of influencers

Influencer marketing is a vital part of any brand’s strategy since they have significant power over consumer behavior. Thus, it’s essential to keep track of what opinion leaders think about your products or services.

While basic sentiment analysis can be useful in this regard, it’s important to conduct a more in-depth analysis to gain a comprehensive understanding of how influencers perceive your brand.

To facilitate this process, Insights Copilot can be a valuable tool. The feature provides a summary of the opinions expressed by influential authors.

Identifying market trends

Analyzing broad topics and identifying ongoing trends can be a daunting task, as it typically involves processing massive amounts of data and conducting a significant amount of analysis to arrive at conclusions that accurately reflect the current market situation.

Fortunately, Insights Copilot can simplify this process and provide a detailed analysis of the latest trends that are shaping the market. Using the power of ChatGPT, Insights Copilot quickly analyzes vast amounts of data and provides a comprehensive list of the most important trends that are currently driving the market:

These are just a few of the examples Insights Copilot can help you with. Just to give you more understanding, these are the questions you can ask Insights Copilot:

How does our brand differ from the competitors?
What was the reason behind the negative spike in mentions?
What are the top questions people ask about our product?

However, feel free to experiment with your own questions and see what kind of insights it will bring you!

What else do you need to know?

Insights Copilot works for all the languages supported by ChatGPT (more than 90) – you can ask a question in any of the supported languages, and it will also analyze mentions written in these languages. However, the answer will be provided in English.

Find out more about YouScan and Insights Copilot in the social intelligence directory here.

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