Social Is the New Search: How Educational Content Is Winning the New Discovery Game
About Session
Consumers are turning more and more from traditional search engines to social platforms to find answers to their questions, solve problems, and get inspired.
This presentation reveals the latest data on how search behavior is shifting, why social is becoming the new search engine, and what brands and creators can do right now to capitalize on this evolution in behavior.
In this session you’ll learn:
-Why educational and learning content like tutorials and how-to videos are consistently outperforming non-learning content across platforms
-The best practices, partnership strategies, and behavioral insights around educational and learning content
-How to craft learning-driven, educational content that breaks through and positions your brand where discovery is actually happening
Book Your Tickets Today!
Register for Trends Summit by clicking GET TICKETS. You'll be redirected to our ticketing partner. All tickets $49.
Purchases and Refunds
Yeah, we know virtual events are usually free. Why are we charging? Because everyone has a better time when people show up live. And we know that’s easier if you have some skin in the game, even if it’s just a little.
• You may request a 50% refund if your ticket cancellation request has been received in writing by 15 April 2025.
• Unfortunately, we cannot grant any refunds or credits for cancellations received after 15 April 2025.
• At any point, a substitute may attend in your place. However, the status of the replacement may affect the original fee charged.• No refunds or credits will be granted for no-shows.
Get Social with SILab
