Turbulent Times: Why Proactive Listening Matters More Than Ever

We’re living through a moment of global upheaval. From geopolitical friction to the growing impact of climate change, from the rise of genAI to the erosion of trust in traditional media – these are creating major shifts in consumer perception and what people expect from the brands they engage with. 

So how do you stay relevant, let alone ahead? 

Join Brandwatch as they explore why surface-level insights just don’t cut it any more. Instead, brands need to listen actively to understand the underlying trends driving how people are reacting, adapting, and evolving. Understand how misinformation can impact a brand’s image, how climate change is affecting travel and lifestyle decisions, and how AI is subtly  but powerfully guiding the choices consumers make. 

In this session, you’ll learn: 

• Why traditional trend reports aren’t enough to understand today’s consumer mindset 
• How social listening can uncover nuance in the face of information overload 
• What global trends are shaping consumer behaviour – and how these are playing out uniquely in MENA 

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If you want to cut through the noise and get out of the doom loop of trend chasing, it’s time to change the way you listen. 

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