From understated to individualism: How social media is redefining the rules of luxury
About Session
From TikTok hauls to curated Instagram feeds, digital platforms are not only shaping trends but rewriting the rules of what luxury means today.
Rather than mass appeal, people are focusing on standing out. But in an understated way. Craftsmanship, timeless design and individuality are becoming the ultimate status symbols, putting the designer back at the centre. Who you’re wearing, rather than what, is reflective of your world view. But what’s driving this shift? And how can brands make sure they’re always one step ahead of what’s trending?
Whether you’re in fashion, marketing, real estate or retail, join this session to explore how social media is transforming the way people engage with—and buy—luxury. We’ll be discussing:
- What factors drove consumers to prioritize luxury, dopamine spending
- The impact of economic uncertainty and its influence on consumer purchases
- The social trends that drive the evolution of purchase decisions
- Can brands solely depend on heritage ? Takeaways on how to integrate these consumer learnings in the development of a brand strategy
Book Your Tickets Today!
Register for Trends Summit by clicking GET TICKETS. You'll be redirected to our ticketing partner. All tickets $49.
Purchases and Refunds
Yeah, we know virtual events are usually free. Why are we charging? Because everyone has a better time when people show up live. And we know that’s easier if you have some skin in the game, even if it’s just a little.
• You may request a 50% refund if your ticket cancellation request has been received in writing by 15 April 2025.
• Unfortunately, we cannot grant any refunds or credits for cancellations received after 15 April 2025.
• At any point, a substitute may attend in your place. However, the status of the replacement may affect the original fee charged.• No refunds or credits will be granted for no-shows.
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